Bad Bunny Concert Boosts Medical Cannabis Awareness in Puerto Rico — Tourists Now Eligible for Certification

San Juan, PR — In a groundbreaking intersection of music, culture, and wellness, Bad Bunny’s latest concert in Puerto Rico is doing more than filling stadiums — it’s generating momentum for the island’s medical cannabis industry and opening doors for U.S. tourists to access certified cannabis treatments during their stay.
With tens of thousands of fans traveling to Puerto Rico for the global superstar’s performance, industry leaders saw a unique opportunity: leverage the cultural impact of Bad Bunny to educate and engage the public about the therapeutic benefits of medical cannabis.

A Win for Local Industry and Wellness

Puerto Rico legalized medical cannabis in 2017, and since then, the island has seen a steady rise in dispensaries, cultivators, and wellness clinics offering alternatives for chronic pain, anxiety, insomnia, and other conditions. However, many residents — and tourists — remain unaware that non-residents from the U.S. can now legally obtain temporary medical cannabis certifications in Puerto Rico.

“Bad Bunny brings people from all over the world, especially the U.S.,” said Mr. Jonathan Velez, director of Encanto Tree dispensary in Isla Verde. “We’re using this cultural moment to highlight that tourists can legally participate in Puerto Rico’s medical cannabis program with a valid ID and brief consultation. It’s completely legal and safe.”

How Tourists Can Get Certified

Thanks to updates in local health regulations and partnerships between clinics and dispensaries, the process for U.S. tourists to become certified medical cannabis patients in Puerto Rico is easier than ever:

  1. Book a consultation with a licensed medical cannabis physician @ https://encantotree.com/tourism/
  2. Provide a valid U.S. ID and medical history or symptoms qualifying under Puerto Rico’s cannabis program (including anxiety, pain, inflammation, migraines, and others).
  3. Receive a temporary medical card valid during your stay.
  4. Access licensed dispensaries across the island with a wide selection of flower, tinctures, topicals, and edibles.

“This is not just about cannabis,” said Velez, a dispensary operator near the concert venue. “It’s about health access, economic growth, and tourism innovation. We’re welcoming fans and empowering them to take control of their wellness journey while enjoying everything Puerto Rico has to offer.”

The Cultural Catalyst

Bad Bunny, known for his advocacy on social issues, gender expression, and Puerto Rican identity, has become a symbol of modern progressiveness — making him an ideal cultural catalyst for a medical cannabis awareness campaign.

Several local dispensaries and clinics offered discounts, wellness events, and educational pop-ups during the concert weekend, many branded with “Salud y Música” themes blending health empowerment with musical celebration.

Looking Ahead

Puerto Rico’s medical cannabis industry already employs thousands and generates millions in tax revenue, but experts say tapping into the tourist certification market could increase revenues by 20–30% annually, especially with continued support from cultural influencers and forward-thinking policy.

The concert may be over, but its impact continues. For many fans, Bad Bunny delivered more than a show — he opened a gateway to health, healing, and a deeper connection to Puerto Rico’s evolving identity as a hub for medical cannabis tourism.